TRAINING • EQUIPMENT • MARKETING • PRODUCTS
Selling TCP Systems
Complete Product & Installation Guide
PRODUCTS & COATINGS
CEMENT OVERLAYS
Rustic Concrete Wood • Tuscan Slate • Grand Flagstone • Venetian Tile
EPOXY & URETHANES
Metallic Marble Stain • Italian Marble Epoxy • Resinous 123 Floor • Protector Flake • Quartz
GRANIFLEX
Graniflex Flake • Graniflex Quartz • Marble Flex
POLYHARD
Colored • Quartz
SCIENTIFIC CONCRETE POLISHING
SCP Wet • SCP Dry
CP SEALER
Concrete protection & preservation
REPAIRS & JOINTS FILL
Crack repair • Joint fill • Leveling
7-STEP INSTALLATION
1
SURFACE PREPARATION
Grind • Shot Blast • Acid Wash • Other
2
REPAIR & JOINTS
Crack repair • Joint filling • Leveling
3
PRIME COAT APPLICATION
System-specific primer selection
4
DESIGN LAYOUT
Pattern layout • Borders • Taping • Logos
5
INTERMEDIATE COAT
Base color • Flake broadcast • Quartz
6
SEAL COAT APPLICATION
Protective seal layer for durability
7
TOP COAT APPLICATION
Final performance • UV & wear protection
THE CONCRETE PROTECTOR — Incredible Products, LLCtheconcreteprotector.com • Client Reference Tool • 2026
Surface Texture & Color Selection
The #1 factor in customer satisfaction — and the #1 source of disputes when skipped
⚠ CRITICAL SALES STEP
Every design consultation must cover texture and color selection with physical samples. When documented on the contract, this single step eliminates free rework and protects your margin.
TEXTURE SELECTIONChoose grip vs. cleanability
T-1
MOUNTAINS & VALLEYS
Most aggressive
Best grip
Harder to clean
Best grip
Harder to clean
T-2
MOUNTAINS
Moderate texture
Balanced grip
& cleanability
Balanced grip
& cleanability
T-3
SMOOTH
Few islands
Easiest to clean
More slippery wet
Easiest to clean
More slippery wet
◄ EASIER TO CLEANBETTER GRIP ►
SMOOTH
BALANCED
AGGRESSIVE
★ SALES BEST PRACTICE
Always use physical texture samples the customer can touch. Label each with a clear code. When they choose, record the code on their contract. This puts responsibility for the choice in writing.
COLOR SELECTIONSet expectations before install
Some customers struggle to visualize finished colors. Physical samples are essential. Printed charts are a guide only — colors shift between printers and inks.
◉ Show physical samples
Exact color approval whenever possible
◉ Explain print variance
Charts are guides, not exact match
◉ Multi-color mixes vary
2+ stains = dozens of unique shades
◉ Document the selection
Sample code + sign-off on contract
★ SALES BEST PRACTICE
Explain that printed charts are a guide, not a guarantee. Show mixed samples when available. Document the approved code to protect both parties.
⚠ PROTECT THE SALE — DOCUMENT THE CHOICE
When texture and color selections are clearly recorded on the contract with sample codes and customer sign-off, any post-install change requests become paid work — not free rework. This is not your liability when you’ve done the sales process right.
★ BEFORE EVERY ESTIMATE
Bring labeled texture samples (T-1, T-2, T-3) and physical color charts. Let the customer touch and compare.
★ DURING THE CONSULTATION
Explain the tradeoff: smooth = easy clean but slippery; aggressive = great grip but harder to clean.
★ ON THE CONTRACT
Record texture code + color code with customer signature. This eliminates free rework disputes.
THE CONCRETE PROTECTOR — Incredible Products, LLCtheconcreteprotector.com • Client Reference Tool • 2026